A full WhatsApp Business Platform built into Genible — inbox, templates, campaigns, AI replies, conversation routing, compliance, and coexistence with the mobile app. Not a wrapper around Twilio. The full thing.
Mobile-app replies are captured and echoed into the platform. Your team can keep using their phones — Genible still sees every message.
Multi-agent inbox with conversation assignment, internal notes, attachments, media previews, and delivery status.
Auto-sync approved templates from the WhatsApp Business API. Send templates to break out of the 24-hour window.
Broadcast templates to segments with scheduling, rate-limiting, and per-WABA throttling. Opt-outs respected automatically.
Agents get suggested replies based on conversation history and your Context Graph.
Route inbound chats to the right team based on intent, topic, or entity match.
WhatsApp events (message received, replied, delivered, read) fire your workflows. Build conversational flows in the workflow builder.
Six months of historical chat ingested for indexing and brain search.
Quality rating refreshed every four hours. Inactivity warnings at 10 days, disconnect at 13.
For regions blocked by Meta App Review, route via Twilio while you wait for approval.
Opt-out detection, retention windows, and regional regulations handled at the platform layer.
One WABA can route to many users — replies from each user’s phone are attributed correctly.
Genible’s WhatsApp platform shipped in five staged phases, each built on the last. Here’s exactly what landed.
A 30-minute walkthrough connecting one WABA to the Brain.